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IBREI Participates in the Launch of the CrediturSP Program to Boost Tourism in São Paulo




Last Thursday (5), the Brazilian Institute for the Development of International Business Relations (IBREI) was represented by Karen Schneider, President of the Thematic Tourism Committee, at an event of significant relevance to the economic development of the State of São Paulo.


The event, held at the Palácio dos Bandeirantes, marked the launch of CrediturSP, an innovative program designed to stimulate the tourism sector across São Paulo. Endorsed by the state government, CrediturSP aims to promote sustainable tourism growth by allocating a total of R$ 4 billion in funding for investment and development throughout the region.


One of the program’s notable features is its commitment to guidance and advisory services, providing companies and entrepreneurs in the sector with the tools and expertise needed to enhance their projects and maximize results. This highlights CrediturSP’s comprehensive approach offering not only financial resources but also strategic support.


During the ceremony, the Governor of São Paulo authorized the release of R$ 400 million for the signing of new state agreements with tourist municipalities across São Paulo. This additional investment reinforces the government’s commitment to strengthening tourist regions and developing world-class attractions.


IBREI’s presence, represented by Karen Schneider, underscores the Institute’s role as a key actor in supporting economic development. CrediturSP is expected to become a valuable instrument for expanding tourism in São Paulo, creating investment and growth opportunities for companies and entrepreneurs in the sector. As a strategic partner, IBREI will continue to play an important role in promoting economic opportunities and strengthening business relations both in Brazil and abroad.

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