IBREI at Electronics Home México 2025

IBREI drives business at the inaugural edition of Electronics Home México

Electronics Home México, held from June 17 to 19, 2025 at Centro Citibanamex in Mexico City, made its debut in the country as the largest B2B trade fair for electronics and home goods in Latin America.

Organized by Grupo Eletrolar, the fair brought together over 600 exhibitors and 1,000 brands, occupying 22,000 m².

In this unprecedented setting in Mexico, IBREI played a key role by attracting international buyers and structuring business matchmaking sessions.

Through a robust physical space with 20 meeting rooms, IBREI was responsible for one of the largest areas at the fair, where meetings took place over the three-day event.

In total, more than 500 pre-scheduled meetings were held — ensuring high-quality networking and real results.

Why are business matchmaking sessions important?

Effective opportunity generation

The realization of qualified meetings turns the fair into a stage for real business deals, not just exhibitions.

Attraction of exhibitors

With the guarantee of effective meetings, exhibitors gained confidence in participating, knowing they would interact with professional and interested buyers.

International profile

The prospecting of buyers from outside Mexico strengthened the fair’s global character and opened doors for exports, alliances, and strategic partnerships.

In its first edition in Mexico, Electronics Home established itself as a strategic platform for the sector, offering visibility and commercial reach. With IBREI’s support in buyer recruitment and business matchmaking organization, the fair proved its potential to generate real business, reinforcing its appeal for exhibitors seeking tangible results with each edition.

See photos and check out how it went: