Why Every Company Should Become Data-Driven

The difference between doing Business and Digital Business is based on how to properly use an asset that has become the most important for any company today: data.

Thus, if the purpose of a business is to create and retain customers, digital business uses data to create, retain, and engage customers at the highest possible level. It has been proven that the demand to become a Data-Driven company is occurring across all industries, and leveraging digital initiatives based on data assets is the path to achieving high competitiveness and differentiated results compared to competitors.

Aware of this demand, IBREI promoted the event “Why Every Company Should Become Data-Driven” on September 30, 2020.

This very important event featured the speaker Segio Ricardo Topfstedt, International Representative of IBREI in Portugal – Lisbon; Guest Professor at the Polytechnic School of Engineering of USP; and CEO & Founder of LEEGA Consulting Europe.

Watch the full event

https://www.youtube.com/watch?v=PDACEampCoM