IBREI launches the FBR 2025 in São Paulo.

On October 10, 2024, IBREI, in partnership with ACIF (Commercial and Industrial Association of Franca) and InvestSP, held the Franca Business Round 2025 Launch Event at the InvestSP facilities in São Paulo.

The event brought together representatives from embassies, consulates, chambers of commerce, investment agencies, and trade promotion organizations, marking the start of activities for FBR 2025.

The meeting was a strategic opportunity to showcase one of Brazil's largest ecosystems in the footwear, leather, and accessories sectors, highlighting the city of Franca as a global reference hub. During the event, participants were able to learn about the various business opportunities that the event will provide with the leading companies in the Franca footwear sector.

The Franca Business Round 2025, which will take place in April 2025, promises to be a highlight on the international calendar, attracting investors and entrepreneurs from different parts of the world.

The presentations were led by Rafael Pugliesi from the International Business Department of ACIF.

With the support of entities such as the Franca Chamber of Commerce and the City of Franca, the event was a success, solidifying Franca as a key business center in the footwear sector.