I will never forget the day I was “officially” named a Viking by my friend and CEO of the Pharma Medico Group, the company I work for, while we were returning from the signing of our first distribution contract in Brazil. Our witness was our lawyer, also from Denmark, and the taxi driver, who didn’t seem to grasp the significance of the moment. I have to admit it happened after a bit of insistence on my part and it was all in good fun, but the double challenge—both the work itself and the...